JSON-LD Schema Generator
Generate structured data for Article, FAQ, Product, Organization or Breadcrumbs — valid JSON-LD, ready to paste.
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How It Works
JSON-LD is a way of writing structured data using the schema.org vocabulary, so a search engine gets a machine-readable description of what a page actually contains — not just what it says in plain text. Pick a type (Article, FAQ, Product, Organization, Breadcrumb), fill in the fields, and the tool generates a valid <script type="application/ld+json"> block ready to paste into your page — conventionally just before </head>, though anywhere in the HTML works.
Concrete example: a recipe page marked up with cook time, ingredient count and an average review score can qualify for a rich result — the extra line in Google's listing showing a star rating, prep time or price directly in the search results, before a user even clicks through. The script itself is invisible on the rendered page; only search engine crawlers read it, visitors never see the raw JSON.
What to Know
Two rules keep you safe: the markup must describe content that is actually visible on the page — marking up a 4.8-star rating that does not appear anywhere for users to see is a structured data policy violation, not a shortcut, and Google can manually or algorithmically suppress rich results for pages caught doing it. Second, one page usually carries several blocks together — an Article, a Breadcrumb trail and a FAQ block side by side is a common, valid combination. After deploying, validate the output with Google's Rich Results Test before assuming it works.
Product markup carries extra weight for this reason: including a price, availability and an aggregate rating gives Google concrete data it can surface directly in the results, but only stays valid if that price and availability genuinely match what a visitor finds on the live page. Schema that drifts out of sync with reality — a sale price still marked up after the sale ends, for example — is exactly the kind of mismatch validators and manual reviews exist to catch, so re-check markup whenever the underlying page content changes.
- Never mark up information that is not genuinely visible to visitors.
- Combining multiple schema types on one page is normal and expected.
- Rich results are never guaranteed — they are a possibility structured data unlocks, not a switch you flip.
Frequently Asked Questions
Will FAQ markup still show rich results?
Google restricted FAQ rich results in 2023 to well-known authority sites, but the markup still helps machines (and AI crawlers) understand your content — worth keeping.
Where exactly does the script go?
Anywhere in the HTML — head or body. Convention is before </head>. Multiple script blocks on one page are fine and normal.
Can invalid or misleading structured data get my site penalized?
Yes — Google's structured data guidelines explicitly prohibit marking up content that is not genuinely present on the page, such as a rating or price the user never actually sees. Sites caught doing this can lose rich result eligibility, and in serious or repeated cases face a manual action. Keep the markup honest and it stays a straightforward asset.
Does adding JSON-LD guarantee I will get a rich result?
No. It makes a page eligible, not guaranteed — Google still decides case by case which listings get the enhanced treatment, based on factors like content quality, site authority and query context. Think of JSON-LD as unlocking a possibility, not switching on a feature.
Do I need separate scripts for different schema types on one page?
You can either output multiple separate <script type="application/ld+json"> blocks or combine several types into one @graph array — both are valid. Most real pages carry more than one type at once, commonly Article plus Breadcrumb plus FAQ.
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