Engagement Rate Calculator
Average engagement rate from your recent posts — likes + comments over followers, the metric brands actually check.
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The Number Brands Look At
ER = (likes + comments) ÷ followers × 100, averaged over recent posts (5-12 is the usual sample). Benchmarks shift with size — small accounts engage harder: under 10K followers, 4-8% is healthy; 10-100K, 2-4%; over 500K, 1-2% is normal and 3% is excellent. Below ~1% at any size suggests bought followers or a drifting content-audience fit — exactly what sponsors screen for.
Variants exist: reach-based ER (÷ reach instead of followers) reads higher and is fairer for volatile-reach platforms like TikTok; saves and shares weigh more than likes in 2020s algorithms. When comparing accounts, make sure the same formula was used.
Frequently Asked Questions
How many posts should I average?
The latest 9-12 non-viral posts give a stable read. Exclude giveaways and one viral outlier — brands will, too.
My ER dropped as I grew — is something wrong?
Usually not: ER naturally declines with follower count as the audience broadens. Compare against your size bracket, not your smaller past self.
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Engagement Rate Calculator