6XC

UTM Link Generator

Build campaign URLs with utm_source, medium and campaign — presets for common channels, values auto-formatted.

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Knowing Where Traffic Really Comes From

UTM parameters tag a link so analytics can attribute the visit: utm_source (where — newsletter, instagram), utm_medium (how — email, social, cpc), utm_campaign (which effort — spring_sale). Optional utm_term and utm_content split keywords and ad variants. Without them, newsletter clicks melt into "direct" traffic and social apps show as vague referrals.

Discipline beats cleverness: pick one naming convention (lowercase, underscores) and never vary it — "Email", "email" and "E-mail" become three different rows in every report, forever. The tool lowercases and formats values for you. Never UTM-tag internal links; that overwrites the visitor's real origin.

Frequently Asked Questions

Which parameters are required?

Practically: source, medium and campaign — analytics tools expect the trio. Term and content are optional refinements for paid keywords and A/B variants.

Do UTMs affect SEO?

They can create duplicate-URL noise if such links get indexed; canonical tags neutralize it. Use UTMs on outbound campaign links, not in your own navigation.

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