Instagram / TikTok Earnings Calculator (Estimate)
Estimated sponsored-post rates from followers and engagement — honest industry ranges by account tier.
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Unsure? Compute it with our Engagement Rate tool
What Sponsors Actually Pay For
Brand deals price on followers × engagement, not followers alone — a 50K account at 6% engagement out-earns a 200K account at 0.8%. The common industry baseline runs $5-15 per 1,000 followers per post at average (~3%) engagement, scaled by your actual rate; TikTok posts price at roughly half Instagram (less evergreen), stories at ~40%, reels near post rates. Tiers matter too: nano (1-10K) accounts often start near $50-100 flat, while 500K+ accounts negotiate custom packages far above the formula.
The estimate is a negotiation anchor, not a price list: niche (finance/beauty pay multiples of memes), audience geography, exclusivity, usage rights and deliverable count move real deals 2-5×. Media kits quoting engagement openly close better deals.
Frequently Asked Questions
Why is my quoted offer below the estimate?
Agencies open low, and audience geography matters — advertisers discount non-Western audiences heavily. Counter with your engagement rate and audience-country breakdown from insights.
Do TikTok Creator Fund style programs change this?
Platform funds pay per view (fractions of a cent) and rarely rival a single brand deal. Sponsorships remain the income backbone at every tier.
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Instagram / TikTok Earnings Calculator (Estimate)